Keywords
Customer Relations
Family Support
Lived Experiences
Self-Employment
Street Vending
Article Number
001Abstract
This study explored the lived experiences of balut (duck egg) vendors in the First District of Iloilo, focusing on the benefits, challenges, family support, and customer relationships associated with their livelihood. Guided by the Theory of Planned Behavior, the study employed a qualitative phenomenological approach and semi-structured interviews with five balut vendors selected through snowball sampling. The data were transcribed, translated, and analyzed using inductive reflexive thematic analysis. Four major themes emerged: (1) perceiving self-employment as beneficial, (2) sustaining livelihood despite challenges, (3) strengthening family support, and (4) maintaining customer rapport. The findings showed that vendors value independence, flexible work, personal satisfaction, and the ability to support their families. Despite rising costs, unstable demand, and unfavorable weather conditions, they demonstrated resilience through financial management, patience, and adaptation. Family encouragement and involvement further strengthened their livelihood, while maintaining product quality and addressing customer concerns helped build customer trust. Overall, balut vending serves as both a source of income and a meaningful livelihood that provides independence, family support, and personal fulfillment. The study recommends further research involving more female vendors and participants from other areas, as well as quantitative studies examining economic difficulties, health and safety risks, coping strategies, social relationships, and government policies affecting balut vendors.References
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